Which categories of certification are most representative of my business? Women-Owned? Small? Minority? Veteran? This will narrow down the options available by identifying the certification most applicable to your business. Many business owners have multiple certifications, such as an 8(a), women-owned business located in a HUBzone.
Who am I seeking to do business with? The federal government? The state? Industry-specific targets? Identifying those businesses or entities which will be on the receiving end, or "user end" of your certification is a key component when deciding on which certification to pursue.
Next, sign up for the #ReadySetCertify event on September 7 to learn more about how to diversify your business with certification. To sign up and/or learn more, click here.